 | This Times newspaper article says that Kirin (a Japanese brewer) is using bags to advertise its alcohol-free beer to sloshed salarymen riding home in taxis after their nightly male-bonding binges. An advertising venture doomed to fail, I predict. If the said salaryman is sloshed enough to use one of Kirin’s bags, he is unlikely to remember the message it carries the following morning. Nice try, Kirin. But perhaps advertising express flower-delivery services to appease irate spouses would be a better use of scarce bagspace? Thanks to Steve Silberberg for this alert. |